Peeps are a well-known Easter treat with humble beginnings. A Russian immigrant, Sam Born, had a candy shop, Just Born, in Philadelphia. He bought out a competitor, Rodda Candy, for their ability to make jelly beans. He soon discovered that some of the workers would create the little chick-shaped marshmallow treats in the back of the shop in a process that took over a day. Born saw a way to mechanize the process, and in 1954, Peeps became available in mass production.
Since then, Peeps have expanded in both designs and holiday availability, appearing as eggs, bunnies, Halloween witches, ghosts, and Christmas reindeer and Santas. Colors have expanded too -- from the original yellow to a rainbow of options like pink, lavender, and blue.
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