Hostess® Sno Balls® have been around for over 60 years as one of America’s favorite treats. Since being introduced in 1947, Sno Balls have become an enduring icon enjoyed by generations of snack cake lovers who can’t get enough of the delicious and distinctive marshmallow, coconut, and chocolate cake combination. Today over 25 million Sno Balls are sold each year.
But Hostess was deeply in debt; to the tune of over $1 Billion dollars. So when it came to reorganizing under chapter 11, Hostess tried negotiating lower wages with their union. The union walked away from the deal, and as a result, Hostess went out of business.
But sometimes, brands make a comeback, and in July of 2013, their other famous product, the Twinkie, was reintroduced to much fanfare. A new Hostess company had formed, and obtained the right to the trademarked named brands. Since then most of the old favorites returned, including Hostess Cupcakes, Hoho's and yes, even the Sno-Ball.
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