August 6
Elves, in Norse folklore, are just one of a class of preternatural beings who are known for their magical powers and immortality. In some lore, they tend to be a playful, childlike group of beings, and so associating them with Santa Claus as the gift giver's helpers seems like a natural vocation. When Keebler was looking for a mascot that implied their cookies were fun products, elves were also called into service.
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