Samuel Rosenberg was a successful hotel owner in Seattle, Washington, but his true love was agriculture. In 1910 he traded his hotel for 240 prime acres of pears in Southern Oregon's Rogue River Valley. Following Sam's death in 1914, his two sons, Harry and David, took over the family orchard business. Harry and David named their luxurious pears "Royal Riviera" to set them apart from varieties grown elsewhere. Throughout the Roaring 20s, the fame of Royal Riviera pears spread, and business boomed. Then came the crash and Great Depression, and Harry and David’s affluent market vanished. The brothers came up with the idea of selling their pears by mail, marketing to industry leaders for corporate gifts. It was the beginning of Harry and David as America's premier direct marketer of fruit and food gifts.
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